Focus on Helping Rather Than Selling

Businesses set up their social media platforms to increase brand awareness and hopefully increase their sales and number of customers. 

However, you should try to stay clear of hard selling, you should use your socials to upload helpful content and help your customers with any queries or problems they are having.

This doesn’t mean you shouldn’t promote special offers or deals, especially if you’re in ecommerce. But you shouldn’t try to sell at every opportunity you get, you should come across to your followers that you are there to help, which would improve your connection.

By providing a solution to your customers queries or problems, you will portray your business as trustworthy and more than likely build lifelong customers through your great customer service.

Man helping woman to stand up

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