Identify Your Audience

One thing you must realise when marketing in general and especially social media marketing, not everyone is your audience.

Sometimes you might have to think outside the box to break down your target audience, especially when running Ad campaigns. By narrowing down your audience it will help you identify:

A lot of businesses struggle with brand awareness and gaining attention from their target audience through social media marketing due to not posting relevant content. Identifying what your target audience already loves on social media and analysing your competitors will help you stand out.

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