Setting SMART goals is something that can be used in many aspects of your life, including social media marketing.
When we say you should set SMART goals we are not only talking about setting intelligent goals, this means your goals should be Specific, Measurable, Achievable, Relevant and Time-bound.
“We will increase our Instagram followers by 10% by the end of this year”
This is an example of a SMART goal for social media marketing.
Specific: We have specifically identified the social media platform (Instagram) and a metric (followers)
Measurable: The amount of followers can be measured by keeping an eye on the growth of the page.
Achievable: We have not set an outrageous target of increasing our followers by 200%. We have set a target that is achievable.
Relevant: The goal we have set will have a positive impact on our social media platform, which will increase traffic to our business.
Time-bound: We have put a timescale to our goal, stating we would like to achieve this by the end of the year.
By setting clear SMART goals for your social media, this allows you to measure your progress and target your marketing.
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